The ROM Group, a strategic sales and marketing firm, has promoted Eric Pedersen to group leader of operations.
The ROM Group Names Group Leader of Operations ›
Gutierrez promoted by The ROM Group ›
The ROM Group, a strategic sales and marketing firm, recently promoted Corenne Gutierrez to senior content specialist.
Three Basic Tools to Measure the Value of Your Social Media ›
Adding a value to social media efforts is difficult, but here are three basic ways to start measuring using free tools:
Enhance Buyer Experience by Creating Buyer Personas ›
Buyer experience is an integral part of customer relationship management (CRM). Buyers who have positive experiences are more likely to become repeat customers and loyal buyers. To make this experience perfect, you must consistently exceed the needs and expectations of your buyer.
However, the “best” experience is highly dependent on the type of person involved. Buyer personas help you understand what experience your buyers expect.
Sales and Marketing Firm Appoints Director of Tactical Sales ›
DE PERE, Wis. Feb. 11, 2011—The Rom Group has promoted Jennifer Del Regno to director of tactical sales. In her new role, she will be instrumental in growing the firm’s customer base, driving revenue and managing business development.