DE PERE, Wis. Jan. 21, 2011–The ROM Group, a strategic sales and marketing firm, has announced a new position for executive: Richard M. Pedersen Jr. is now chief executive officer.
Pedersen cofounded The ROM Group with Michael Wentworth in 2006 to bridge the sales/marketing gap and create custom revenue-generating programs for clients. Previously, Pedersen launched a successful Web-marketing and software application development company that was instrumental in the design, programming and market launch of enterprise software applications for the construction and health-care markets. He began his career at Proctor & Gamble.
Pedersen has led The ROM Group to develop a proprietary Buyer-Centric Research methodology, becoming a thought leader in identifying buyer behaviors and profiles. He also was responsible for the design and market launch of The ROM Group’s Accelerated Revenue Growth model, which provides high-performance, outsourced lead-generation and lead-nurturing programs for B2B sales teams.
About The ROM Group LLC
The ROM Group is a diversified team of sales and marketing experts committed to generating sustainable revenue growth for national and international clients in the following vertical markets: Cable & Telecommunications, Corrections/Detention, Commercial Construction, Healthcare, Converting & Packaging and Product Identification/Labeling. The ROM Group provides a turn-key outsourced lead management program to support and improve sales and marketing performance. The program consists of strategic market research, lead generation programs, lead nurturing campaigns, and strategic consulting services. The ROM Group was formed in 2006 by Richard M. Pedersen, Jr. and Michael D. Wentworth. For more information, visit www.theromgroup.com.
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Media Contact:
Michael D. Wentworth
mwentworth@theromgroup.com
920-964-5564
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