Top U.S. Motorola Dealer Taps Innovative New Firm to Expand Sales and Markets
GREEN BAY, Wis.-Nov. 18, 2010—Baycom, a Green Bay-based reseller of leading communication technologies and one of the top U.S. Motorola dealers, announced that is has signed The ROM Group, LLC of De Pere, WI, to provide strategic marketing consulting, lead generation and lead nurturing campaigns to help Baycom grow sales and penetrate new markets in Wisconsin and the Midwest.
“For more than 50 years Baycom has built a reputation as a leader and market innovator,” said Baycom, Inc. President Steve Elias. “We’ve seen the decline in effectiveness of traditional advertising and marketing methods and we recognized we needed to shift to a more effective, efficient solution. The ROM Group was the only firm that offered Baycom a comprehensive, integrated solution that could be measured—and the experience and proven track record to back it up. It was an easy choice.”
The ROM Group will be providing strategic market research, traditional and Web-based lead generation programs and both automated and traditional lead nurturing programs. All programs will be measured with ROM’s proprietary set of performance metrics.
“The world of sales and marketing has changed and as a leader, Baycom has recognized this shift and has become an early-adopter of the new methods required to succeed,” said Richard M. Pedersen, Jr., CEO of The ROM Group, LLC. “We are very excited to be working with the aggressive and forward-thinking leadership at Baycom to implement these new programs.”
About Baycom, Inc.
For 53 years, Baycom has been a trusted provider of wireless communication solutions such as Motorola two-way radios, cellular phones and wireless Internet for Wisconsin residents, businesses and government customers. Baycom Inc. also holds the Wisconsin State Contract for Panasonic Toughbook® mobile computers and Panasonic Toughbook Arbitrator in-squad video systems. Baycom is locally owned and operated and is proud to be the official two-way radio of our Green Bay Packers and the Wisconsin Timber Rattlers. To learn more visit: www.baycominc.com.
About The ROM Group LLC
The ROM Group is a diversified team of sales and marketing experts committed to generating sustainable revenue growth for national and international clients in the following vertical markets: Cable & Telecommunications, Corrections/Detention, Commercial Construction, Healthcare, Converting & Packaging and Product Identification/Labeling. The ROM Group provides a turn-key outsourced lead management program to support and improve sales and marketing performance. The program consists of strategic market research, lead generation programs, lead nurturing campaigns, and strategic consulting services. The ROM Group was formed in 2006 by Richard M. Pedersen, Jr. and Michael D. Wentworth. For more information, visit www.theromgroup.com.
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Media Contact:
Michael D. Wentworth
mwentworth@theromgroup.com
920-964-5564
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