DE PERE, WI Dec. 27, 21010—The ROM Group’s updated website provides more information about its services and expanded content to help businesses adapt to shifts in buying habits and increase their bottom lines.
In addition to finding out more about ROM’s capabilities, visitors to www.theROMgroup.com can browse through case studies and the regularly updated blogs. They’ll find free articles, whitepapers and e-books on how to efficiently generate qualified leads to boost their ROIs.
“In recent years, the buyers’ role in the sales process has dramatically changed,” said Rick Pedersen, CEO of The ROM Group. “Largely because of the Internet, buyers have moved from relying entirely on a salesperson for presale information and making the transition to, for the most part, preferring to talk to a salesperson only to complete the transaction.”
Adding to the challenges businesses face, buyers can take up to a year to make purchase decisions.
“For these reasons, the marketing tactics of companies across the U.S. have to change direction to provide the intended ROI,” Pedersen said. “Targeting these buyers in the early stages and throughout the sales process with integrated marketing plans is the way to achieve the biggest ROI.”
Marketing’s primary tactics now need to include lead generation and lead nurturing. Sales teams need to shift to integrating subject matter experts into the sales process at the optimal time in the buyer’s purchase decision process and enhancing the transactional process for buyers.
About The ROM Group
The ROM Group is a diversified team of sales and marketing experts committed to generating sustainable revenue growth for our clients. We empower leading companies with innovative tools to navigate the challenges of generating sustainable revenue growth now and into the future. The ROM Group bridges the gap between sales and marketing. We create and implement custom revenue-generating programs designed to efficiently and effectively deliver on senior management’s strategic priorities and sales targets. The ROM Group LLC is based in the Green Bay, Wis. area, and was founded in 2006 by Richard M. Pedersen, Jr. and Michael D. Wentworth. The ROM Group provides deep expertise in market research, marketing and sales strategy development, sales process design and implementation, program design and management, Web design and programming, SEO, social media, content development, copywriting, public relations, lead generation, lead nurturing, lead scoring, Web and lead management analytics.
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